Pinterest is working on a whole new set of features exclusively for businesses to help them expand their reach and understand their Pinterest audience. We'll look at these tips in depth in the Best Practices section later in the post. The tutorial currently covers how businesses can tell their story through their profile, build a community through collaboration, drive traffic through making products discoverable on Pinterest and learn and grow through finding out how others see your brand on Pinterest. Within its business site, Pinterest is adding educational materials specifically for businesses to learn how to market themselves. Marketing Education Geared Toward Businesses
Instead of having to sign up as first name “ Whole,” last name “ Foods,” businesses can set up their account with their business name as is. The Ability to Specify Your Business Name The main difference between the two is that Pinterest now states that any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific TOS. The first major change since the big reveal of business accounts is the newly formatted terms of service (TOS) agreements for both personal and business account holders. Differences Between Personal and Business AccountsĪlthough the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of. This article will show you what you need to know to set up a Pinterest Business account. Pinterest should be an important part of your B2B or B2C social media marketing strategy. Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest has given businesses the ability to create business-specific accounts.
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